PRIMA is a series of workshops on autonomous agents and multi-agents integrating the activities in Asia Pacific countries. The emergence of the agent paradigm is an exciting development in Computer Science and Information Technology and the paradigm is expected to play a central role during the coming years in the development of complex distributed systems and networked systems impacting a wide variety of endeavors in our civilization. PRIMA08 will build on the great successes of its predecessors PRIMA2007 held in Bangkok, Thailand, PRIMA2006 in Guilin, China, PRIMA2005 in Kuala Lumpur, Malaysia, PRIMA2004 in Auckland, New Zealand, PRIMA2003 in Seoul, Korea, PRIMA2002 in Tokyo, Japan, PRIMA2001 in Taipei, Taiwan, PRIMA2000 in Melbourne, Australia, PRIMA99 in Kyoto, Japan, and PRIMA98 in Singapore. Since 2007, due to the growing community of multi-agents researchers in Pacific Rim, the workshop has been extended to a conference scale.

The conference endeavors to bring together researchers, developers, and academe and industry leaders, active and interested in Agents and Multi-Agent Systems, their applications and related areas. The conference offers exceptional opportunities for presentation of original work, technological advances, practical problems and concerns of the research community. PRIMA conference proceedings are published in the form of a volume in the Springer Lecture Notes in AI series. The conference will also feature a doctoral mentoring program which is focused on supporting the doctoral students with their research by providing them peer support. The senior and distinguished researchers attending the workshop are expected to be available for interaction with the young and promising researchers.

The location of the conference - Hanoi is a sacred land of Vietnam. People have settled here along the Red River for a thousand years. Nestled along wooded boulevards among the city's two dozen lakes you will find architectural souvenirs left by all who conquered this great valley, from the Chinese who first came in the last millennium to the French, booted out in our own century.

Technical Themes:

The research areas include but are not limited to:

General Track:
- Agent and Computer Games
- Agent and digital cities
- Agent architectures and their applications
- Agent communication languages, dialog & interaction protocols
- Agent ontologies
- Agent programming languages, frameworks, and toolkits
- Agent-based electronic commerce, auctions and markets
- Agent-based simulation
- Agent-oriented software engineering
- Agents and grid computing
- Agents and peer computing
- Agents and peer-to-peer computing
- Agents and semantic Web
- Agents and Web services
- Biologically inspired multiagent systems
- Cognitive models for agent
- Evaluation of multiagent systems
- Languages & techniques for describing (multi)agent systems
- Meta-modeling and meta reasoning
- Mobile Agents and Agency in Mobile Environment
- Multiagent planning and learning
- Multiagent systems and evolving intelligence
- Multiagent systems and their applications
- Standards for agents and multiagent systems
- Swarm intelligence
- Trust, privacy and security issues in agent systems

Special Track "Multi-issue negotiation":
- Complex Negotiations
- Multi-Issue Negotiations
- Concurrent Negotiations
- Multiple Negotiations
- Sequential Negotiations
- Bilateral Negotiations
- Multilateral negotiation
- Negotiation and Coordination Mechanisms
- Negotiation under Asymmetric Information
- Large Scale Negotiation
- Matchmaking and Brokering Mechanisms
- Coordination for Local and Global Consistency
- 2-sided Matching
- Predicting Opponent's Behaviours in Negotiation
- Utility models and Preference models
- Complexity aspects of Multi-issue negotiation
- Negotiation Simulation
- Applications

Special Track "Agents and HCI":
- Embodied Conversational Agents
- Socially Intelligent Agents
- Emotional Agents
- Ubiquitous agents
- Applications